Roti Rider was born out of a singular aim - to create an exclusive space for women and minorities on the Lahori food market. Lahore, one of the largest metropolitans in Pakistan, is saturated and the competition has become increasingly tough. In such a climate, it becomes especially difficult for home-based small businesses to get the attention and customer-base that they deserve. 

Roti Rider’s objective is to open up a space for these businesses, and consequently ensure that the hard work put in by their owners is recognised. By placing an order on our website, you’ll be directly contributing to uplifting this community and ensuring that women and minority groups always have the option to support themselves from the safety of their homes.